Women closing car boot in front of her car.
3D render of EV car charging at home.
3D render of new world with EV cars.
3D render of EV cars entering car docking station.
3D render of a EV charging station with cars charging.
3D render of EV cars entering car docking station.
3D render of new world with EV cars.
3D render of EV car charging at home.
Women closing car boot in front of her car.
3D render of a futurist world with docking boat.
3D render of a futurist world with docking boat.
Women on sat on her phone in her car waiting for EV to charge.
3D render of the corner of the road with EV cars driving.
A man entering his EV car.
3D render overview looking down at streets with EV cars driving.
3D render overview looking down at streets with EV cars driving.
3D render of EV cars entering car docking station.
3D render of EV car charging at home.
3D render of a EV charging station with cars charging.
3D render of EV car charging at home.
A man entering his EV car.
3D render of future EV home charging.
3D render overview looking down at streets with EV cars driving.
Women on sat on her phone in her car waiting for EV to charge.
3D render of EV car charging at home.

Mismo

In the ever-evolving landscape of fashion and sustainability, Mismo stands out as a beacon of innovation and elegance in the bag industry. With a commitment to crafting timeless pieces that blend functionality with aesthetic appeal, Mismo has captured the hearts of style-conscious individuals worldwide.

Client
Mismo Bags
Role
UX & Ui Design
Website Development
Visual Development
Industry
eCommerce
Luxury
View Website
Women on sat on her phone in her car waiting for EV to charge.
3D render of a futurist world with docking boat.
3D render of future EV home charging.
Women shutting car boot next to her EV charger
A 3d render of a EV charging station for cars.
3D render of new world of people walking in a clean world next to cars.
Responsibility
This website design delves into the redesign of Mismo's online presence, highlighting a journey that marries minimalist design with an intuitive user interface to reflect the brand's ethos of simplicity and quality. This design creates a digital experience that not only showcases their exceptional range of products but also elevates the customer journey, ensuring that every interaction is as seamless and refined as the bags themselves.
3D render of a new clean world with EV charging.
Switch homepage design
The Website
As the lead designer and developer for the Mismo website redesign, my role was to breathe digital life into the brand's philosophy, ensuring that every element of the website resonates with Mismo's core values of quality, functionality, and design. From the initial concept stages through to the final implementation, my approach was holistic, incorporating user-centric design principles to enhance usability while preserving the elegance and sophistication of the Mismo brand. This involved meticulous attention to detail in the layout, typography, and colour scheme, as well as ensuring the site's architecture facilitated a smooth, intuitive user experience.
Switch product page.
A man entering his EV car.
Switch homepage design
Switch product page.
A man entering his EV car.

The checkout experience required a delicate balance between aesthetics and functionality.

Focusing on the product pages, my goal was to create an immersive, informative, and engaging environment that mirrors the tactile experience of handling Mismo's products in person. Each product page was designed to tell a story, not just about the item itself, but also the craftsmanship behind it. High-quality images, interactive elements, and detailed product descriptions were strategically placed to guide users through a journey from discovery to desire. I implemented a responsive design to ensure that this experience was consistent across all devices, recognizing the modern consumer's multi-platform shopping habits.
The Platform
In today's mobile-first world, optimising for handheld devices was paramount in the redesign of the Mismo website. Understanding that a significant portion of Mismo’s audience interacts with the brand through smartphones and tablets, I prioritised creating a mobile experience that was not just functional but also delightful. This involved designing a responsive layout that adapts fluidly to various screen sizes, ensuring that imagery, text, and interactive elements are displayed optimally across all devices. Special attention was given to touch interactions, such as tapping and swiping, to make navigation natural and intuitive for mobile users.
3D render of new world of EV cars charging from home.
3D render of a new clean world with EV charging.
From the team

Intuitive, engaging, and seamless online experience

Our collaboration with Jack on this project has been nothing short of transformative for our brand's online experience. From the outset, Jack demonstrated a deep understanding of our brand values, our commitment to quality, and the importance of blending functionality with aesthetic appeal in everything we do.
Chad Meadowcroft picture

Rene Wells

Head of Global Brand, Mismo