Having my designs stand alongside the world's leading creatives all to raise money for mental health.
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In 2018 I was selected to exhibit at Secret 7” - the annual project that invites the world’s leading artists and creatives to design one-of-a-kind record sleeves for charity. Among the 700 other contributors in 2018 were Sir Anish Kapoor, one of the world’s most influential sculptors and winner of both the Turner Prize and Japan’s Praemium Imperiale; Sir Paul Smith, Britain’s foremost designer and sartorial national treasure; Jake & Dinos Chapman, one of the most dominant and subversive forces in British contemporary art; and conceptual video and installation artist and Turner Prize winner Jeremy Deller.
Joining them was Icelandic performance artist Ragnar Kjartansson; esteemed taxidermist Polly Morgan; one of the most influential figures in the history of punk, The Clash bassist and painter, Paul Simonon; photographer Pennie Smith, who captured one of the most iconic images in rock history when her shot of Simonon smashing his bass was used as the cover for The Clash’s ‘London Calling’ album; and set designer to the likes of Kanye West, Beyoncé, Lady Gaga and U2, Es Devlin.
The list of songs I could of chosen from were as following: ‘Lover, You Should’ve Come Over’ - Jeff Buckley; ‘I’m Not Down’ - The Clash; ‘I Saved The World Today’ - Eurythmics; ‘Castles Made of Sand’ - Jimi Hendrix; ‘Help’ - London Grammar; ‘No Surface All Feeling’ - Manic Street Preachers; and ‘Damaged’ - Primal Scream. I choose to design the cover for 'Help' - London Grammar.
The concept was simple: Secret 7” choose an iconic track from seven world-renowned artists, and presses up 100 copies of the recording on 7” vinyl. All 700 records went on display in a free exhibition at the vibrant summer hub, The Jetty, on Greenwich Peninsula from Friday 8 June until Saturday 23 June. On Sunday 24 June at 10 a.m., every record went on sale for the price of £50. The twist? The identity of the sleeve designer remains a closely guarded secret until it was in the buyer's hands. Therein lies the secret. All profits from the sale went to mental health charity Mind.